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February 16, 2007
Bringing Social Media to New NPR Programming
After a quick break, I asked Matt Martinez and Lee Hill to talk a bit about the shows they're working on here at NPR. Matt is heading up the new morning radio show targeting younger audiences. He described how his sister, a 28-year-old nurse, isn't interested in NPR because she finds it boring, even though there is lots of stuff that would actually be interesting to her if it were presented in the right way. He also talked about how the show strives to be a show that never ends. Rather than being based on a set clock at a set part of the day, the show would break out of that, utilizing the Internet to allow the public to continue interacting when they want.
Lee, meanwhile, talked about the role that NPR Rough Cuts has played in developing Michel Martin's new show. Each dress rehearsal segment is posted online, with Michel blogging and asking for assistance in crafting the show's format. The public develops a sense of ownership and begins forming a community around a show that hasn't even hit the airwaves yet.
Will try to write more about this session later; it's hard to liveblog and moderate at the same time.... -andy
Tags: NPR | nprsocialmedia | Open Piloting | Rough Cuts | Youtube
Posted by acarvin at February 16, 2007 11:09 AM
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