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February 9, 2006
Going Once. Going Twice. Sold to Starfinder5!
For the last week or so, the good folks at Rocketboom have been pushing the video blogging advertising envelope, one bid at a time. Eager to experiment with paid advertising on the video blog, they set up an eBay auction to offer advertising to the highest bidder. With more than 100,000 viewers per day, Rocketboom has become a hot commodity as of late. (Full disclosure: I'm an occasional correspondent for them, but you already knew that.) So Rocketboom co-founder Andrew Baron decided to test the advertising waters.
According to the auction, Rocketboom would create five original video ads for the winning company, ranging from 15 seconds to one minute each. They would then air over five successive days in March at the end of each Rocketboom episode. Bidding began at $500 and quickly rose to the 10k-15k range, then stalled out for a few days. As the bidding period came to an end, the bids picked up again, jumping to $40,000 in the final bid, submitted by an eBay user named Starfinder5. So far I'm not sure what Starfinder5 will want to advertise, though it does seem they're a regular buyer/seller on eBay. I guess we'll just have to stay tuned to Rocketboom and find out.... -andy
Posted by acarvin at February 9, 2006 1:40 PM
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