Archive for the ‘Public Media’ Category

Public Broadcasting and Twitter? Engagement and Authenticity!

Thursday, May 1st, 2008

Yesterday, I saw a note from the WBUR Twitter account pointing to a blog post about their recent experiments with Twitter. For those of you who don’t know WBUR, it’s an NPR member station in Boston that’s been doing a lot of tinkering in the social media space as of late, so I follow their work pretty closely.
In his blog post, WBUR’s Ken George talks about some of their social media projects, and how they’re now heading into unknown waters with Twitter:

Now our media giant lumbers head first into the world of Twitter.
After dusting off the mostly dormant WBUR Twitter account, and fortified with copious amounts of coffee, I managed to accrue a modest following (hey its quality, not quantity right?). But in all honesty, I remain uncertain – to the point of apprehension – about what I should “Tweet” about. Do you want WBUR news updates? Irreverent musings? Programming information? Personal trivia? Shout-outs to my peeps? A running chronology of my day?
An excellent example of Twitter’s utility is public radio station KPBS using it to receive updates on wildfires then consuming swaths of southern California, information they then could relay over the airwaves. My own personal “ah-ha!” moment came yesterday afternoon when someone Tweeted me about a misspelling on the site. It just then dawned on me that WBUR too now has a potential army of researchers and fact-checkers at its disposal. The cranial cavity expanded six inches yesterday… cue “Also Sprach Zarathustra.”
So maybe the right question is: In what ways can we help each other?

Lemme spin that question another way, if I may: What would I expect of WBUR – and any other public broadcaster, for that matter – as far as Twitter is concerned?

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Twitter: Nighthawks at the BPP Diner

Monday, January 28th, 2008

A couple of weeks ago, my friend Rob Paterson wrote a blog post about the new NPR show, The Bryant Park Project, and its use of the community messaging system Twitter. With the subtitle “My Diner in the Morning,” Rob’s post talked about how he’s experienced the show via Twitter – in particular, the slow progression of observing, and then interacting with BPP staff. And it really got me thinking about the role of Twitter in developing community around radio programs.

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